Approach
We began by designing and building a new digital presence for Flinthyde, delivered as a three-site WordPress network to serve distinct yet connected aspects of the business. This approach ensured each site could have its own focus and branding while benefiting from shared infrastructure, security, and management tools.
From the start, we worked closely with the Flinthyde team to understand their services, audiences, and content needs. We developed flexible page templates and a consistent design language that could be adapted across all three sites, ensuring a seamless user experience for visitors.
To streamline ongoing management, the multi-site setup allowed updates, security patches, and feature improvements to be deployed centrally, saving time and reducing maintenance complexity. Content workflows were refined so each site’s team could easily update and publish materials without technical bottlenecks.

The secret to success
The project succeeded thanks to a clear vision and collaborative approach. By defining the structure and shared design framework early, we avoided duplication and ensured a coherent identity across all sites. Regular check-ins with the Flinthyde team kept the build aligned with business goals, while iterative design reviews allowed for rapid feedback and refinements.
Our focus on efficiency and flexibility meant the system could evolve as the business grows, with each site able to respond to its own audience while maintaining the benefits of a unified platform. The result is a robust, scalable, and easy-to-manage digital solution that positions Flinthyde for the future.
